Over the past year the media has been telling the U.S. consumer to stop eating beef. Last week the message peaked with an anti-beef article in every major news outlet imaginable. At what point do agricultural organizations start taking this seriously? At what point will beef industry media members start telling their readers what is really going on?

In the process of writing a short something about an article I wanted to share, I stumbled into an internet rabbit hole, that shook me to my core. Google, the top internet search engine in the world’s top news results for, “meat” tell people how meat is being replaced, lay out step by step plan to eat less of it, and for those who don’t want to eat it less, they explain how to tax it and force people to eat less.

The truth is that being motivated by fear, and standing up to it by being honest and open about it, is actually the definition of courage.

The reason Michael Pellman Rowland doesn’t understand the concept of fear and courage is because he is a gutless coward. In truth, he is the one that is scared. Scared that his beloved fake meats might have to carry labels explaining what they really are. Scared that consumers will see the truth behind the fake meat industry's lies. Scared that his readers might find out that he is actually not a Journalist, but an activist.

So what the University is trying their hardest to do is reduce America's NEED for Farmers. But I'm sure they will still wear the sticker and they will all pretend to be real supportive. They will still get that warm fuzzy feeling at the ball game when they see it, but when it comes down to actions they have proven once again that they just don't give a damn.

The reason they don't report on what would happen to the farmers and ranchers is simple, they don't give a damn.