What Sustainability Really Means in the Cattle Business - Lonesome Report - 7/23/25
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Jim and Shad talk about the week in news and agriculture. Including how the word sustainability has gained a whole new meaning.
0:00 Jim's speech recap and agricultures investment in the carbon market.
8:40 Shad's War on Beef presentation and trip to Colorado.
12:27 Beef Checkoff is coming for 4H-ers dollars in Kansas.
17:28 Breaking down the sustainabilty scam.
23:31 Common Ground Summit's continued recruitment.
31:05 Brook Rollins USDA update and SDRP.
36:28 Maude update and OBBB recap.
40:35 Coldplay concerts and Epstien files.
Happy Birthday Beatty Sullivan
Jim's South Dakota Speech: Why Corporate Agriculture has Invested in the Climate Lie:
Shad's War on Beef presentation:
For adverising opportunities email: Jim@lonesomelands.com
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