Should Consumers Know Where Their Beef Comes From? - Lonesome Report - 8/14/26
Watch:
Listen:
Jim Mundorf and Shad Sullivan talk with Bill Bullard, who might possibly be the most informed person alive on the subject of country of origin labeling on beef. They also give their own opinions and give a recap of their interview with Secretary Rollins and Administrator Loeffler.
0:00 Intro
3:16 Bill's MCOOL experience
6:06 Where is MCOOL now
9:23 MCOOL opponents
13:40 Impacts on pricing
16:50 Labeling cattle that spend time in more than one country
19:38 Processing U.S. born meat and importing it back to U.S.
21:38 Mandatory EID tags vs. Mandatory Country of Origin Labels
23:59 MCOOL in other countries
24:40 Labeling ground beef from multiple countries
26:40 Cleaning packing plants argument
29:20 World Trade Organization
34:55 More on pricing
39:00 Path forward for MCOOL
40:46 Shad and Jim's MCOOL takes
52:00 Our Minnesota trip
55:15 Matching shirts
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