Controlling the Narrative in the Cattle Industry - Lonesome Report - 5/19/26

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Jim and Shad respond to the National Cattlemen's Beef Association's podcast. While most of their accusations are ridiculous and laughable, what we don't find funny is being accused of threatening people, or causing someone to receive death threats. The obvious goal of these lies are to discredit us, and the Lonesome Lands brand, and to make it so that reputable people will no longer associate with us. We take these accusations head on playing each of them and responding.

0:00 Elitists vs. working men

9:20 The Jackass in a cornfield in Iowa and death threats

17:30 Recapping NCBA's failures

31:31 We don't have policy, but if they favor our policy we would be against our policy.

35:50 Deleting Facebook to control the narrative.

38:51 Give them double middle fingers.

49:20 Keyboard cowboys' kryptonite is facts.

59:00 Shad loading a truck.

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